It's all about how you market yourself. As you well know, there's an ample amount of competition for real estate professionals. How can you set yourself apart from the crowd and get noticed? Well, here are some suggestions:

Evaluate your current advertising program and make some decisions. Developing a theme for your business can help set you apart, bring consistency and give some insight into your unique personality. Where are you from? What hobbies/recreational activities interest you? How do your friends see you? What message do you want to put forth? This brainstorming may help you come up with a catchy slogan that you can then use on all of your marketing materials. Here are a few examples: